&EQUITY is one of the leading strategy consultancies in Germany at the intersection of empirics and strategy. For more than 28 years, &EQUITY has been offering comprehensive consulting services for renowned brands and companies such as OPEL, Müller, Paulaner, Merz Consumer Care, AOK, Süddeutsche Zeitung and Sparkasse.
&EQUITY consistently uses neuropsychologically oriented methods to bring people’s hidden emotions and fantasies to light. The overarching goal is to explore the full potential of a brand, develop its talents and compensate for any deficits.
In line with the positioning of &EQUITY, brand management requires knowledge about people and brands, but also creativity in order to translate the insights into communicative action. Because weighing does not make a pig fat. The company has consistently pursued this approach since 1995 and has proven successful time and again.