Services

High-end, hands-on, on brand

Based on 20 years of professional management, marketing and branding experience, we know what it takes to build a brand from scratch, to further develop its assets or to identify and leverage its growth and business potential. We bring logic & magic together to enable better decisions for the future of your brand and business.

 

Fast track to your Upper Right

     

 

In our work we always bring the three essential perspectives and levels together: Mindset, skillset and toolset. They belong together and must always be considered in their interplay.

 

 Brand Identity

Purpose • Vision • Mission • Beliefs and Values • Principles of Action

 

 Branding

Product Branding • Corporate Branding • Personal Branding

 

 Customer & Market Studies

Customer Insights • Customer Profiles • Customer Segmentation • Market Analysis • Industry Analysis • Trends • Benchmarking

 

 Brand Strategy & Communication

Brand Insights • Brand Value Drivers • Brand Platforms • Brand Positioning • Value Propositions • Strategic Communication Planning • Sales Communication • Brand Stories • Content Strategy • Storytelling • Names & Claims

 

 Architecture & Cooperations

Offer Structure • Brand Architecture • Naming & Endorsement Systems • Portfolio Management • Portfolio Migration Strategy • Brand Partnerships • Brand Alliances • Brand Ecosystems

 

 Brand Experience

Customer Experience Design • Customer Experience Management • Service Design • Customer Journey Management • Touchpoint Management

 

 Retail Strategy

Sales Channel Management • Online Sales • Multichannel Retail • Future Retail Concepts & Strategies

 

 Relationship Management

Customer Relationship Management • Loyalty and Bonus Programs • Internal & External Brand Engagement • Employer Branding • Brand Communities • Kids Clubs

 

 Digital Services

Digital Product & Service Development • Digital Ecosystems • Interface Architecture & Design • Augmented & Virtual Reality Strategy and Concepts

 

 Innovation & Growth

Opportunity Mapping • Growth Platforms • Ideation & Innovation • Product & Service Development • Prototyping • Business Models • Revenue Models • Value Pricing & Testing • Research & Testing

 

 Brand Activation & Implementation

Guiding Principles • Strategy Communication • Strategic Roadmaps • Implementation Planning • Agency Briefs • Internal & External Brand Activation • Brand Academies

 

 Performance Management

Brand Performance Management • KPI Setting & Systems • Brand Performance Monitoring • Brand Management Dashboards

 

 Miscellaneous

Strategy Coaching • Start-up Coaching • Business Development • Agency Selection • Workshops • Trainings

 

 

We would be more than happy to discuss how we can help you grow your brand and business. Give us a call or drop us an email and we can start the conversation.