High-end, hands-on, on brand
Based on 20 years of professional management, marketing and branding experience, we know what it takes to build a brand from scratch, to further develop its assets or to identify and leverage its growth and business potential. We bring logic & magic together to enable better decisions for the future of your brand and business.
Fast track to your Upper Right
In our work we always bring the three essential perspectives and levels together: Mindset, skillset and toolset. They belong together and must always be considered in their interplay.
Purpose • Vision • Mission • Beliefs and Values • Principles of Action
Product Branding • Corporate Branding • Personal Branding
Customer & Market Studies
Customer Insights (qualitative) • Customer Profiles • Customer Segmentation • Market Analysis (qualitative & quantitative) • Industry Analysis • Trends (qualitative) • Benchmarking
Brand Strategy & Communication
Brand Insights • Brand Value Drivers • Brand Platforms • Brand Positioning • Value Propositions • Strategic Communication Planning • Sales Communication • Brand Stories • Content Strategy • Storytelling • Names & Claims
Architecture & Cooperations
Offer Structure • Brand Architecture • Naming & Endorsement Systems • Portfolio Management • Portfolio Migration Strategy • Brand Partnerships • Brand Alliances • Brand Ecosystems
Customer Experience Design • Customer Experience Management • Service Design • Customer Journey Management • Touchpoint Management
Sales Channel Management • Online Sales • Multichannel Retail • Future Retail Concepts & Strategies
Customer Relationship Management • Loyalty and Bonus Programs • Internal & External Brand Engagement • Employer Branding • Brand Communities • Kids Clubs
Digital Product & Service Development • Digital Ecosystems • Interface Architecture & Design • Augmented & Virtual Reality Strategy and Concepts
Innovation & Growth
Opportunity Mapping • Growth Platforms • Ideation & Innovation • Product & Service Development • Prototyping • Business Models • Revenue Models • Strategic Brand Concepts • Value Pricing & Testing • Research & Testing (qualitative & quantitative)
Brand Activation & Implementation
Guiding Principles • Strategy Communication • Strategic Roadmaps • Implementation Planning • Agency Briefs • Internal & External Brand Activation • Brand Academies
Brand Performance Management • KPI Setting & Systems • Brand Performance Monitoring • Brand Management Dashboards
Strategy Coaching • Start-up Coaching • Business Development • Agency Selection • Workshops • Trainings
We would be more than happy to discuss how we can help you grow your brand and business. Give us a call or drop us an email and we can start the conversation.