Alexander R. Schröder, founder of UPPER RIGHT, is an experienced marketing and branding expert.

After successfully finishing his business studies in Germany, the United States and France 20 years ago, he worked for and managed various leading management consultancies, media companies and brand consultancies such as Accenture, Bertelsmann, Interbrand, MetaDesign as well as Landor and taught brand management at university.

Alexander helped global organizations and brands such as Axel Springer, BASF, BMW, Danone, Fujifilm, IKEA, Lufthansa, Mercedes-Benz, Olympus, Procter & Gamble, SABMiller and Siemens to find their purpose, develop and leverage their brand assets, build closer relationships with their customers and employees, identify growth potential across channels, industries and markets and turn opportunities into attractive offerings for existing and future target groups.

Alexander is regularly invited to share his perspectives on the future of brands at national and international marketing events.

You will meet Alexander talking to real people in the streets, stores and offices as well as riding motorcycles in the mountains or on the coast – coaching & advising individuals and organizations in Europe and North America and constantly ensuring that new ideas, concepts and strategies are based on insights that have the power to create customer value with significant and lasting business impact.



  Article in „Die Welt“

 Article in „absatzwirtschaft“

 Panel discussion at „International Hotel Investment Forum“

  Interview with „Communication Director“