High-end, hands-on, on brand
Based on 20 years of professional marketing and branding experience, we know what it takes to build a brand from scratch, to further develop its assets or to identify and leverage its growth and business potential. We bring logic & magic together to enable better decisions for the future of your brand and business.
Creating brands that drive business
In our work we always bring the three essential levels together: Mindset, skillset and toolset.
Purpose • Vision • Mission • Beliefs and Values • Principles of Action
Product Branding • Corporate Branding • Personal Branding
Customer & Market Studies
Customer Insights • Customer Profiles • Customer Segmentation • Market Analysis • Industry Analysis • Trends • Benchmarking
Brand Strategy & Communication
Brand Insights • Brand Value Drivers • Brand Platforms • Brand Positioning • Value Propositions • Strategic Communication Planning • Sales Communication • Brand Stories • Content Strategy • Storytelling • Names & Claims
Architecture & Cooperations
Offer Structure • Brand Architecture • Naming & Endorsement Systems • Portfolio Management • Portfolio Migration Strategy • Brand Partnerships • Brand Alliances • Brand Ecosystems
Customer Experience Design • Customer Experience Management • Service Design • Customer Journey Management • Touchpoint Management
Sales Channel Management • Online Sales • Multichannel Retail • Future Retail Concepts & Strategies
Customer Relationship Management • Loyalty and Bonus Programs • Internal & External Brand Engagement • Employer Branding • Brand Communities • Kids Clubs
Digital Product & Service Development • Digital Ecosystems • Interface Architecture & Design • Augmented & Virtual Reality Strategy and Concepts
Innovation & Growth
Opportunity Mapping • Growth Platforms • Ideation & Innovation • Product & Service Development • Prototyping • Business Models • Revenue Models • Value Pricing & Testing • Research & Testing
Brand Activation & Implementation
Guiding Principles • Strategy Communication • Strategic Roadmaps • Implementation Planning • Agency Briefs • Internal & External Brand Activation • Brand Academies
Brand Performance Management • KPI Setting & Systems • Brand Performance Monitoring • Brand Management Dashboards
Strategy Coaching • Start-up Coaching • Business Development • Workshops • Trainings
We would be more than happy to discuss how we can help you grow your brand and business. Give us a call or drop us an email and we can start the conversation.