Services

High-end, hands-on, on brand

Based on 20 years of professional marketing and branding experience, we know what it takes to build a brand from scratch, to further develop its assets or to identify and leverage its growth and business potential. We bring logic & magic together to enable better decisions for the future of your brand and business.

 

Creating brands that drive business

     

 

In our work we always bring the three essential levels together: Mindset, skillset and toolset.

 

 Brand Identity

Purpose • Vision • Mission • Beliefs and Values • Principles of Action

 

 Branding

Product Branding • Corporate Branding • Personal Branding

 

 Customer & Market Studies

Customer Insights • Customer Profiles • Customer Segmentation • Market Analysis • Industry Analysis • Trends • Benchmarking

 

 Brand Strategy & Communication

Brand Insights • Brand Value Drivers • Brand Platforms • Brand Positioning • Value Propositions • Strategic Communication Planning • Sales Communication • Brand Stories • Content Strategy • Storytelling • Names & Claims

 

 Architecture & Cooperations

Offer Structure • Brand Architecture • Naming & Endorsement Systems • Portfolio Management • Portfolio Migration Strategy • Brand Partnerships • Brand Alliances • Brand Ecosystems

 

 Brand Experience

Customer Experience Design • Customer Experience Management • Service Design • Customer Journey Management • Touchpoint Management

 

 Retail Strategy

Sales Channel Management • Online Sales • Multichannel Retail • Future Retail Concepts & Strategies

 

 Relationship Management

Customer Relationship Management • Loyalty and Bonus Programs • Internal & External Brand Engagement • Employer Branding • Brand Communities • Kids Clubs

 

 Digital Services

Digital Product & Service Development • Digital Ecosystems • Interface Architecture & Design • Augmented & Virtual Reality Strategy and Concepts

 

 Innovation & Growth

Opportunity Mapping • Growth Platforms • Ideation & Innovation • Product & Service Development • Prototyping • Business Models • Revenue Models • Value Pricing & Testing • Research & Testing

 

 Brand Activation & Implementation

Guiding Principles • Strategy Communication • Strategic Roadmaps • Implementation Planning • Agency Briefs • Internal & External Brand Activation • Brand Academies

 

 Performance Management

Brand Performance Management • KPI Setting & Systems • Brand Performance Monitoring • Brand Management Dashboards

 

 Miscellaneous

Strategy Coaching • Start-up Coaching • Business Development • Workshops • Trainings

 

 

We would be more than happy to discuss how we can help you grow your brand and business. Give us a call or drop us an email and we can start the conversation.